Success Stories

Evelyn Sprigg: Building JustUs Skincare for Menopausal Skin

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Redaction 10 novembre 2026
Evelyn Sprigg: Building JustUs Skincare for Menopausal Skin

Evelyn Sprigg spent two decades building brands for some of the world's largest beauty and consumer companies in New York City. Today, she is the co-founder and CEO of JustUs Skincare, a small-batch brand designed specifically for peri- and post-menopausal skin — a category she believes the beauty industry ignored for far too long. Her story is one of reinvention: leaving a high-pressure agency career, recovering from serious health scares, and channeling everything she learned into a founder-led company that now counts celebrities and thousands of everyday customers among its fans.

Table of Contents

Who Is Evelyn Sprigg?

Evelyn Sprigg is the co-founder and CEO of JustUs Skincare, a climate-proof skincare line built for the skin concerns that appear during and after menopause. She founded the company with Brook Dougherty, a formulator based in Indio, California, and the two women have led the brand together since its launch. Sprigg is a Greenwich, Connecticut resident, a graduate of Greenwich Country Day and Greenwich High School, and holds a B.S. in psychology from Tufts University, where she graduated summa cum laude and Phi Beta Kappa; she also studied for an M.Sc. in psychology at Oxford University.

Beyond JustUs, Sprigg remains deeply embedded in the New York startup community. She serves as a senior program lead with the Startup Leadership Program (SLP NY), described as the only non-equity, founder-focused accelerator, and she has been involved with Dreamers & Doers and Dream Ventures accelerators. She also works as a consultant at Archie Group, a reputation and public relations firm for private equity, venture capital and fintech companies, where she joined in 2021.

Two Decades in New York Advertising

Before she was a founder, Sprigg was a marketing and communications professional whose career spanned more than two decades across consumer, lifestyle, wellness, technology, health and personal care brands. Her expertise covered brand launches, go-to-market strategy, target definition, PR and social, events, partnerships and brand collaborations — the full stack of skills needed to take a product from idea to market.

Her client roster reads like a directory of household names: Philips Sonicare and Norelco, NIVEA, Aquaphor, Eucerin, Skinny Pop, Pantene, Snapple, Dr. Pepper, KY, Durex, Lysol, Glidden, Airwick, Caraway, Eli Lilly, Pfizer, Whoop and The HPV Test. According to her Archie Group profile, she previously led the Consumer & Lifestyle Practice at Access, an Omnicom/Ketchum company, and headed the health and Rx beauty practice at Lippe Taylor. That agency background is not incidental to JustUs: the brand's positioning, storytelling and product naming all carry the mark of someone who understands how consumers discover and trust beauty products.

The Pivot That Started JustUs Skincare

The idea for JustUs did not come from a market spreadsheet — it came from lived experience. As Sprigg recounted in her IdeaMensch interview, she spent years caught in the intense New York agency lifestyle that prioritized career over everything else. "I knew I was unhappy and unhealthy, with stress on myself and my personal relationships," she said. "But I didn't take action, because I felt people relied on me, because I thought my self-worth came from my career 'success' as defined by others. It took me too many years to make that change."

The change eventually arrived. According to the founders' story on the JustUs website, Sprigg went through a frightening diagnosis process and surgery for an ovarian tumor — and later faced cancer a second time. The experience gave her the space to rethink her priorities. Around the same time, she connected with Brook Dougherty, who had taught herself formulation at 68 because nothing on the market worked for her skin. The two met in Palm Springs, discovered they were "instant co-conspirators" despite a twenty-year age gap, and decided to bring Dougherty's formulations to market together. JustUs launched in 2019.

A Brand Built for Menopausal Skin

JustUs Skincare is positioned as the skincare brand designed specifically for peri- and post-menopausal skin. When estrogen declines, skin changes: collagen production slows, elasticity decreases, the barrier becomes more fragile, and skin often appears drier, thinner and less resilient. The company summarizes the most common concerns with an acronym its customers have come to know — SWAG: sagging, wrinkles, age spots and glow loss.

Its best-selling routine, the Fab Four ($200), was formulated as a system rather than assembled product by product: Tighten and Glow mist, Transform serum, Meta day and night cream, and Condition balm, each preparing the skin for the next step. The FAB-4 Mini Kit sells at $49 for a 10–14 day trial. Customer ratings on the brand's own site sit at 4.7 out of 5 across 115 reviews for the Fab Four. The customer base includes Bethenny Frankel of Bravo's Real Housewives of New York, who has publicly praised the products, according to the Greenwich Sentinel.

Ancient Botanicals Meet Modern Actives

The brand's formulation philosophy is "climate-proof": start with ancient botanical ingredients harvested from the Earth's harshest climates, then pair them with modern lab actives at full doses. The ingredient list runs from buriti oil, bacuri butter, geranium oil, snow mushrooms, spirulina and cupuacu butter to Argireline peptides, niacinamide and hyaluronic acid. "Each ingredient is a powerful instrument on its own," Sprigg and Dougherty told the Greenwich Sentinel. "These are products that take on your skin's toughest challenges — the ravages of stress, hormones, travel and your everyday harsh climate."

The founders are deliberate about small-batch production and about a program called Small Batch, Big Change, which directs part of the company's work toward social causes. The team also includes Lindsey Boan as chief digital officer and Michelle Stewart-Young as a cause marketing lead — a lean structure that lets the founders stay close to formulation and customers. Sprigg has also written publicly for the brand, including a practical guide to skincare during cancer treatment, blending professional know-how with her own experience.

The Market Opportunity

JustUs is riding a category that is growing fast. Grand View Research valued the global menopause skin care market at USD 1.3 billion in 2025 and projects it to reach USD 2.9 billion by 2033, a compound annual growth rate of 10.3% from 2026 to 2033, with North America holding a 37.2% revenue share in 2025. In the United States alone, the market was estimated at USD 405.1 million in 2025 and is expected to reach USD 874.1 million by 2033. The same research cites approximately 75 million women in the U.S. who are currently in perimenopause, menopause or post-menopause — a large, financially stable and increasingly vocal consumer base. For a brand like JustUs, which was built for exactly this life stage, the tailwind is structural rather than faddish.

Lessons for Founders

Several lessons from Sprigg's journey apply well beyond skincare. First, domain expertise compounds: two decades of launching beauty and health brands gave her the positioning instincts that a first-time founder would have to buy. Second, she prioritizes high-impact work over perfection — "some things need to be 100% perfect (very few), most things can be 80% good, many things can be 50% good and lots of things can go away," she told IdeaMensch. Third, she treats health as non-negotiable: "Take care of your physical and mental self. Work follows. Money follows. Not the other way around." Finally, she built a partnership that covers her gaps — pairing her marketing background with a co-founder who can formulate — the kind of complementary founding team that investors and operators repeatedly point to as a success factor.

If you are building a personal brand around deep expertise rather than starting from zero, the path taken by other founders on this site — from Victoria Repa at BetterMe to Kristy Kim at TomoCredit — shows a similar pattern: a clear point of view, a specific audience, and years of accumulated craft behind the launch.

Frequently Asked Questions

Who is Evelyn Sprigg?

Evelyn Sprigg is the co-founder and CEO of JustUs Skincare, a brand created for peri- and post-menopausal skin. Before founding the company, she spent more than two decades in New York advertising and PR, working with beauty and consumer brands such as NIVEA, Eucerin, Pantene and Philips.

When was JustUs Skincare founded?

JustUs Skincare was launched in 2019 by Evelyn Sprigg together with Brook Dougherty, a formulator based in Indio, California. Some business databases list the company's founding year as 2018, but the founders and press coverage date the brand's launch to 2019.

What does JustUs Skincare sell?

JustUs sells small-batch, climate-proof skincare for mature and menopausal skin. Its bestseller is the Fab Four routine — a mist, a serum, a day-and-night cream and a balm — designed to address what the brand calls SWAG: sagging, wrinkles, age spots and glow loss.

What makes JustUs different from other skincare brands?

The brand formulates exclusively for hormonal skin changes rather than adapting an existing anti-aging line. Every formula combines ancient botanicals harvested from extreme climates — such as buriti oil and bacuri butter — with modern actives like Argireline, niacinamide and hyaluronic acid at full effective doses.

How big is the menopause skincare market?

Grand View Research valued the global menopause skin care market at USD 1.3 billion in 2025 and forecasts USD 2.9 billion by 2033, growing at a 10.3% CAGR. The U.S. market alone was estimated at USD 405.1 million in 2025, with roughly 75 million American women in perimenopause, menopause or post-menopause.

What advice does Evelyn Sprigg give new founders?

Her recurring advice is to protect your health first, prioritize high-impact work over perfection, and act instead of worrying. "Take care of your physical and mental self. Work follows. Money follows. Not the other way around," she says, urging founders to fix problems rather than lie awake about them.

Conclusion

Evelyn Sprigg's path — from a two-decade New York advertising career to a health scare, and then to a founder-led skincare brand built for a category the beauty industry had overlooked — is a case study in deliberate reinvention. JustUs Skincare pairs her marketing instincts with Brook Dougherty's formulation craft, rides a menopause skincare market forecast to reach USD 2.9 billion by 2033, and stays anchored in the founders' own lived experience of hormonal skin changes. For women entrepreneurs, the takeaway is straightforward: expertise accumulated over years, a co-founder who covers your gaps, and an audience you genuinely understand can be a more durable foundation than the next trending category.

Sources

Evelyn Sprigg
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