What about your professional life?
My career spans from journalism, corporate communications, marketing, event management, consultancy work to art, poetry and entrepreneurship. I started my career as a radio jockey with All India Radio and soon moved to reporting for print and then to television new reporting. I currently run my own news and media agency in Europe- Now Action Station (NAS). In addition I have a business consultancy NOW consultancy and an Art Sales company Now Art. Under NAS we create content for social media, work on news reports for all media, and will soon also foray into publishing books and social media channels. Academically apart from my journalism honors degree I possess an MBA, MSc in Neuroscience and Psychology and a Doctorate in Business Administration. All these showcase my ability and interest in research and human behavioral psychology which helps me immensely in all my work. I also have an Art Sales company and it came about after I started dabbling in painting and realized I not only liked it but I was reasonably decent at it. I started receiving offers from people to buy my creations and that gave me an idea to make it a business. In the near future I also intend to curate art from various parts of the world starting with Indian local artists.
– Why did you choose this field?
I was always interested in research and writing. I was very good with languages and I loved reading anything. And everything I could lay my hands upon. So I knew I would be doing something related to either research or writing. And I planned to pursue Mass Communications as my postgraduate, but fell into the field sooner and purely by chance. You see post schooling as I was applying for colleges, my sister came across a graduation level honors degree course in Journalism. She phoned to check if I’d be interested. I told her to go ahead. The catch however was the there was an entrance exam to be followed by an in-person Interview and out of all the students from across India only 20 would make the cut. The other catch was that the written exam was scheduled for the following day. I asked her to apply anyway with little hope of making it. I cleared the written exam and then the in-person interview and there I was in a field I would come to enjoy and cherish for the rest of my life.
– What are your upcoming projects?
Well as I mentioned earlier there are a couple of scientific research-based books on the anvil . And bringing art from local Indian artists to Europe. There is another news-based project for which I am currently in talks with a media entity but details in that will be disclosed at a later more opportune time.
– What moments or events have changed your life?
I have had too many to count but I think losing my father was a pivotal moment in my life. I suddenly grew up. Up until then I enjoyed working and was doing a good job. But I didn’t even know how to file my taxes as he would take care of all the backend work for me. I grew up overnight and suddenly matured up. I took the reins of my life in my own hands but never forgot all that he had taught me through all my growing up years. I think my habit of reading and research can be attributed to him. In times when there was no Google my father was an encyclopedia on pretty much any and all topics- be it sports, current affairs, politics, economics or anything else. In addition he was a very hardworking man and I feel I learnt to never fear failure and just keep putting in the work from him. And that has held me in good stead. I also think my mother played an important role in my early years. She was an engaging parent and I think my confidence comes from her gamifying the process of public speaking and thinking in the spot.
Professionally I think the most impactful time was when I decided to establish my first branding and events concern in India. I had been receiving offers from various people who wanted me to partner with them and start an or and events agency but I kept refusing these offers. Then one morning I felt ready and it took me one day to finalize on the name, design the logo, create corporate kit and presentation as well as stationary and website on my desktop at home. I was registered within a week and I had spent a total of INR 5000 on printing stationary and another 10,000 on company registration. I brought in my first pan India project worth INR 20 lacs within less than a month. Having done everything from scratch on this entrepreneurial venture gave me immense confidence in my abilities as a businessperson. I worked with big brands in electronics, IT, Aviation, Land Transport as well as Beverages among others under my company.
– What is your advice for women who want to succeed?
first and foremost stop seeking external validation be it from your life partner, parents, professional colleagues, friends or people in general. I think the biggest pitfall is not putting yourself and your ambitions and goals first. Do not try and fit into a mould created by the society. Learn to appreciate yourself and what you bring to the table. Acknowledging one’s own Self-worth is paramount. And once you are past this hurdle and have learnt to self-validate, put in the hard work and don’t worry about failure. Like they say fall nine times rise ten.
– What is your opinion on the situation of women (in your country of origin and/or residence)?
though I am a dutch citizen now I originally come from India. And it is a very large country. So to speak about state of women in a generalized manner is not possible. Apart from being a Culturally diverse nation it also is represented by various economic classes. This class and caste divide also plays a role in how women fare. Through my lineage I belong to Punjab (maternal side) and Kerala (paternal), two states where women have enjoyed freedom in different ways. Punjab forever has encouraged girls to be groomed into various physically challenging sports. Some of the best sportspersons come from Punjab and Haryana belt. And this is true even for rural areas of Punjab. Kerala has the highest literacy rate in the entire country so women are very highly educated and suitably employed. They enjoy freedom to earn their livelihood and contribute towards the household income.
But I also acknowledge that being a child of two cultures and belonging to a middle class family with educated parents afforded me both a privileged life and liberal upbringing and sum of these two states does not make a whole.
Women still struggle to have a voice in several households across India. It’s a mixed bag so to speak. Rural women probably are more at a disadvantage due to lack of awareness impeding their growth.
I must also add that various state ministries have introduced women-friendly initiatives facilitating employment opportunities for women across sectors even at the rural level. For example women in Madhya Pradesh are being trained in martial arts so they can secure jobs as body guards to VIP women figures that travel to the state. How fantastic is that!? Similarly there are pink taxi services available now that allow women to travel with women drivers at odd hours to ensure their safety.
Additionally Central government has several schemes that allow for girl child education and funds for women entrepreneurs. So while people would like to hear all is bad news it is not so. Favorable schemes for the feminine gender is the first step towards gender equity. And I think these initiatives will surely pay off if implemented effectively and with rigour.
Here in The Netherlands and European Union states women largely enjoy equal treatment which makes it a very conducive environment for growth for women.
However Since you’ve spoken of state of women I would also like to bring your attention to how women in the most developed region of the world are being treated as well. The Supreme Court of The USA revoked the verdict passed in Roe vs Wade case effectively criminalizing abortion in a majority of US federal states. This stifles women in more ways than one can imagine. For starters their health and entry into workforce is severely compromised. This has a negative impact on their economic independence in the household and also the society at large in the long run. It is nothing short of regression and gender discrimination.
Interestingly enough Indian apex court passed a verdict making third party consent redundant so women do not any longer need consent to seek abortion. This is such a pathbreaking verdict and put the power of choice back in the hands of women and surely deserves applause.
So to my mind patriarchal formats irrespective of regions are the real issue. And of course policies, schemes and laws can only go so far in bettering a society. Public and women in general too need to be made aware of their rights especially in rural India.
I would also like to add that OTT platforms are proving to be a blessing as well. Difficult and non commercial content which addresses social issues has a platform now. And OTT platforms have a great reach even in the rural parts of India where there are no cinema halls. So a rural woman can also watch Lapata ladies and absorb and process the message of empowerment and learn from it. Having said that fight for gender equity (which someday can truly turn into gender equality) is an uphill battle and every small firm foothold upwards is a small step towards that goal I feel.
– What do you think of the website?
I think it is a fantastic website and I feel honored to be chosen for an interview for it.
– Any final words?
I would only like to add here that women need to support each other instead of tearing each other down. Prioritize yourself and your aims, goals, hope and dreams and see the magic happen.
